The lightweight, full-coverage concealer is also vegan, and formulated to smooth onto skin easily to brighten and even your complexion without ever settling into fine lines or caking during wear. The $9.99 concealer - yes, you read that price point correctly - will be up for grabs in 30 total shades made to align with your TruBlend foundation color for seamless shade selection that best suits your skin tone. This July, COVERGIRL's TruBlend Undercover Concealer is joining the brand's bestselling TruBlend line (shoppers can't get enough of its Made Mate Foundation, which boasts 40 inclusive shades) as one of the first mass concealers to offer up a vast range of hues. COVERGIRL's newest launch is further proof of it's prowess, and it's just about to replace a makeup product you can't live without. And the brand hasn't slowed down since then, working on a whole bunch of updates that are making it a beauty force to be reckoned with (it'll always be hard to beat that drugstore price tag, after all). COVERGIRL's TruBlend Undercover Concealer is its latest addition to the affordable cult-loved line, and it's about to replace your pricey concealer for good.Īt the end of 2018, COVERGIRL became the largest beauty brand to earn Leaping Bunny's cruelty-free certification - proving that iconic industry pillars can certainly keep up with the nimbler, newer names in beauty. But one long-beloved affordable beauty brand has been making major strides to stick it to the competition. As such, it takes a lot to stand out and stay current with the ever-changing expectations of consumers. There are small indie brands out there that make as big of a splash as huge department store names - not to mention drugstore industry giants that've been around for ages.
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